News

Today marks the launch of untypical, which brings together two trusted UK housebuilder brands – Hopkins Homes and Tilia Homes – under one company, owned by the Hands Family Office and managed by Terra Firma, the European investment firm.

untypical is guided by its ambition to become the UK’s most customer-centric housebuilder. By putting people and the planet at the heart of the communities that it builds, untypical aims to make a positive difference to the UK housebuilding market and help to provide greater access to homes which are affordable for buyers. Underpinned by the support of its shareholder and financial partners, untypical is working towards the delivery of over 2,000 homes per year in the near term, with plans to grow further over the longer term to become a leading UK housebuilder.

This mission comes at a critical time. A recent survey of 5,500 people across England found that homebuyers are acutely concerned by the impact of the challenging macroeconomic environment, with interest rate changes, mortgage affordability and paying a fair price for a property stated as the top three concerns for those looking to buy a new home.

However, despite the financial headwinds affecting homebuyers, buying a home remains a deeply emotional transaction, with 83% of buyers still looking to buy a property that they are proud of.

With an unwavering focus on quality and a commitment to placemaking, untypical will look to build the homes that people want, need and are proud of. Tilia Homes and Hopkins Homes will continue as the customer-facing brands, enabling untypical to dual brand appropriate sites and provide a range of homes from entry-level to premium properties across four regions in England: the Midlands, the West, the East and East Anglia.

As part of its ambition to bring positive change to the housebuilding sector, untypical is committed to building homes which are sustainable and better for the planet, while also driving value for customers. With 62% of homebuyers now prioritising energy efficiency when they look for a new home, untypical untypical will strive to meet this growing consumer demand through innovative design, sustainable practices and industry partnerships.

Hopkins Homes has already established itself as a pioneer in this area, becoming the first UK housebuilder to offer customers a ten-year Zero Bills guarantee in partnership with Octopus Energy. Tilia Homes earlier this year secured a £125 million sustainability-linked loan with HSBC UK and Homes England, acting as a lever to acquire new sites and enable growth, while aligning its financing to its long-term sustainability targets.

untypical is pushing forward to develop house types that are fit for the future, with an ongoing pilot to explore a range of low-embodied carbon house archetypes. These house types are designed to significantly surpass current building regulations and have been submitted for planning permission in Tilia Homes’ Landimore Park development in Northampton.

Guy Hands, owner of untypical and founder of Terra Firma, the European investment firm, said: “As an investor in the UK housing market since 1996, it is clear the traditional industry model is unable to meet the wants and needs of the modern homebuyer. By building homes based on robust customer insight, we see an opportunity to do things better and bring about positive change. The launch of untypical is just the starting point on our journey, but we believe that it has the potential to be transformative – not just for our business but for the whole housebuilding industry.”

Chris Severson, Chairman of untypical, added: “By combining the strengths of the Hopkins Homes and Tilia Homes brands, we will design and build the homes that people really want and are also good for the planet. untypical’s growth will be underpinned by deep technical expertise, a strong, supportive shareholder and driven by a team of industry leaders. With a focus on affordability, sustainable materials and long-term community building, our untypical approach will aim to not just meet expectations, but push boundaries and redefine industry standards.”

https://vimeo.com/1009835712/bf909f8b27?share=copy

Data source: Terra Firma consumer research survey of 5,500 people in England, conducted by strategy consultancy The Forge between 9^th May and 18^th June 2024.

A £40.6 million deal at an Essex development marks a major milestone for housebuilder Hopkins Homes, part of the untypical group, and Invesco Real Estate, the US$85bn real estate investment manager, as it represents the first ever Private Rental Scheme (PRS) agreement for Hopkins Homes, and the first for Invesco Real Estate in the UK. 

The PRS deal at Beaulieu in Chelmsford will see the development of 99 build-to-rent homes for Invesco Real Estate. These homes will form part of the wider Beaulieu development, where Hopkins Homes is building a total of 246 homes, with 67 designated as affordable housing. 

The development, which is 30 miles from London, is due to launch in January 2025.  

Duncan Jackson, Managing Director of Hopkins Homes, part of the untypical group, said: “This deal is an important milestone for Hopkins Homes as it sees us successfully diversifying our approach to new developments. With the Private Rental Scheme sector continuing to expand in response to affordability challenges in the housing market, this agreement reinforces our commitment to addressing evolving housing needs while also strengthening our market position in the region. 

“Beaulieu marks another first for us as we introduce timber frame construction for the first time.  This approach allows us to deliver homes more quickly and efficiently, whilst enhancing the energy efficiency of our homes and lowering our embodied carbon footprint.”   

Rob Johnston, Managing Director – Head of Investments, UK & Nordics at Invesco Real Estate, said “We are delighted to have agreed a deal that will see Hopkins Homes deliver a range of distinctive new homes from one to four-bedroom properties, including apartments.” 

"Situated near London, Chelmsford is a dynamic city with exceptional transport connections. This PRS deal will enhance the housing options for those seeking to reside in an area that's not only conveniently close to the capital but is also emerging as a growth centre. Chelmsford's vibrant atmosphere and strategic location make it an increasingly attractive choice for residents and businesses alike. We are proud to add this scheme to our German institutional investor’s growing pan-European residential portfolio." 

Rebecca Trueman, Associate Director, Savills Operational Capital Markets, added: “We are pleased to have advised on this milestone deal, contributing to the estimated £300bn investment needed to deliver an additional one million homes in the Private Rented Sector by 2031. This transaction reflects the continued attractiveness of the single-family housing sector marking both Hopkins Homes and Invesco Real Estate’s debut into the space on an award-winning masterplan, whilst addressing the UK’s housing gap with high quality and sustainable homes.” 

Hopkins Homes at Beaulieu will also include a local retail centre and areas of public open space, including a landscape corridor, The Ryde. Access to central London takes just over 30 minutes from Chelmsford station, with an onsite train station due to open at the end of 2025. 

For more information about Beaulieu and the homes for sale, click here.  

We are thrilled to announce the grand opening of two exquisite show homes at Beaulieu in Chelmsford, Essex.  

This milestone marks a significant step in our commitment to delivering exceptional homes in one of the most sought-after locations in the region.  

 

Experience Luxury Living 

Hopkins Homes at Beaulieu offers a limited collection of just 80 exclusive homes for sale, ranging from 3-bedroom townhouses to 5-bedroom detached properties. 

The two show homes, named “Alston” and “Abberton,” are the pinnacle of Hopkins Homes’ design philosophy and craftsmanship. Meticulously crafted with traditional brick detailing and an array of materials, these homes look just as good on the outside as they do on the inside.   

The Alston: A spacious 4-bedroom detached home, perfect for growing families 

The Abberton: An elegant 3-bedroom town house, ideal for first-time buyers and downsizers 

Constructed in timber frame, each home offers contemporary open-plan living spaces with a wide range of flexible layouts to choose from and generous ceiling heights to maximise natural light.   

High-specification kitchens with integrated appliances and slimline worktops are provided as standard, along with flooring throughout, ensuring your home is ready to move into from the start.    

Each home is equipped with the latest energy-efficient features, including an air source heat pump, underfloor heating to the ground floor, an electric car-charging point and super-fast broadband.  Homes that are future proofed for years to come, ensuring your utmost comfort, whilst championing sustainability.   

 

Enjoy A Thriving Community  

Situated within the vibrant Beaulieu development, these new homes are part of a carefully planned community that blends modern living with natural beauty.  

Beaulieu offers an abundance of green spaces and recreational areas, perfect for a variety of outdoor activities or simply unwinding in nature. Families will appreciate the proximity to top-rated schools and educational facilities, ensuring quality learning opportunities for children. 

Connectivity is a key feature of Beaulieu. The upcoming Beaulieu Park Railway Station, just 1.3 miles away, will enhance the already excellent transport links, making commuting a breeze.  

At the heart of the community, you'll find a vibrant local centre hosting a range of shops and amenities. For your day-to-day needs, Hopkins Homes will also be building a convenient store just moments from your doorstep. 

Living in Beaulieu truly offers the best of both worlds - the serenity of nature combined with easy access to modern conveniences. It's a place where you can enjoy a balanced and fulfilling lifestyle. 

 

Exclusive Launch Event 

To celebrate the occasion, Hopkins Homes is hosting an exclusive launch event on Saturday 25 January 2025.  Prospective buyers are invited to be among the first to tour these stunning show homes and experience the Hopkins Homes difference firsthand. 

Duncan Jackson, Managing Director of Hopkins Homes, part of the untypical group said: “We are looking forward to sharing our fantastic show homes with visitors this weekend. They epitomise the perfect blend of modern flair and classical charm, complete with premium appliances and fixtures & fittings. Whether you're stepping onto the property ladder or seeking your next home, we have various buying schemes available to help get you moving."   

To guarantee time with our team, book your visit today by calling 01245 904482 or email beaulieu@hopkinshomes.co.uk.   

For more information about the homes for sale, click here.

  

Hopkins Homes is encouraging women to apply for site management experience as part of the Women into Home Building (WiHB) programme. 

The funded three-week programme includes an initial week of online training and insight sessions, followed by a two-week work experience placement.  The programme also offers contributions towards travel and childcare costs. 

Developed by the Home Builders Federation (HBF) in collaboration with leading regional and national home builders, the initiative seeks to expand the talent pipeline and foster gender diversity within site management.  Women currently account for 16 per cent of the construction workforce, with only four per cent working as site managers. 

Hopkins Homes, along with Tilia Homes, both part of housebuilding group untypical, are among 11 housebuilders to have signed up to the programme, which will provide 38 placements in total offering training, support and work placements.  

Hopkins Homes will be offering its placement at Chediston Place in Halesworth. 

Duncan Jackson, Managing Director of Hopkins Homes, said: “We are delighted to be offering a placement at Chediston Place in Halesworth, as part of the Women into Home Building programme.  The HBF’s programme has a strong track record of actively promoting women into construction, helping to not just address the skills shortage and widen the talent pool, but also to build more diverse and inclusive teams across the industry.” 

Last year, Kirsty Newman joined the untypical group as part of the WiHB programme. She said: “The placement was a brilliant opportunity to ‘get my foot in the door’ of the construction industry. It has allowed me to explore different areas within construction and see where my interests and skills suit.” 

“The most rewarding aspect has been the continuous learning experience. I was able to absorb a wealth of knowledge from my colleagues, both through training and discussions.  I’ve been amazed by the number of technical terms I’ve added to my vocabulary! Everyone was incredibly welcoming and supportive.” 

Kirsty continued, “During my time at untypical, I gained a wide range of experiences across various departments within the organisation.  I enjoyed taking part in a Women’s Networking Launch, representing a huge stride forward in promoting diversity and empowering women within the company. I was inspired by the Sales Director’s leadership journey and the valuable lessons she shared.”   

The application window closes on Sunday 23 March 2025 at 5.00 pm. Those interested are encouraged to apply at HBF.co.uk/WIHB. 

Hopkins Homes has completed a land deal that will bring new homes to a village north of Colchester.

The 23-acre site in Great Horkesley benefits from outline planning permission for 100 homes and a reserved matters application is due to be submitted in April.  Subject to planning approval, work is expected to begin on site in January 2026, with the first legal completions in December 2026.

Duncan Jackson, Managing Director of Hopkins Homes, part of the untypical group said: “Our track record of creating distinctive new homes, reinforced by our five-star customer satisfaction rating, has established Hopkins Homes as a trusted choice for landowners throughout East Anglia.”

Duncan added: “With sustainability at the core of our developments, we’re committed to building communities that thrive for generations.   Our most recent acquisition in Great Horkesley will be no exception, with placemaking at its heart and a range of distinctive new homes that give a nod to our heritage whilst providing energy efficient modern living.”

Great Horkesley has been identified for housing development within the adopted Local Plan and the proposed scheme will include 30 affordable homes, contributing to the local community’s housing diversity and accessibility.  Furthermore, the development will incorporate a generous 5.1 hectares of public open space, including a new community allotment and a Scouts and Girl Guide hut.

Hopkins Homes has considerable experience in developing homes in Essex, with properties currently for sale at River Reach, Mistley and Beaulieu, Chelmsford.

Hopkins Homes, part of the untypical group, has partnered with Pulse Fibre to give homeowners access to lightning-fast broadband from the moment they move in.

All new homeowners* will now enjoy 12-months free broadband, ensuring a hassle-free digital experience from day one. Additionally, Figure Telecoms will provide early site office connectivity and diversionary consultancy services alongside Pulse Fibre’s offering of full-fibre connectivity.  This will ensure that Hopkins Homes and its residents have access to the very best in next-generation digital infrastructure. 

David Newell, Group Commercial Director at untypical commented, “We are pleased to have partnered with Pulse Fibre to provide our new homeowners with state-of-the-art connectivity from day one.  This is just one of a number of new customer focused initiatives that we are exploring to put the customer at the forefront of everything we do.”     

Nathan Davis, Head of Development at Pulse Fibre, also commented on the partnership: “We are excited to partner with untypical to ensure their new homeowners have instant access to reliable, lightning-fast internet. Connectivity is no longer a luxury; it’s an essential part of modern living. This partnership reinforces our commitment to bridging the digital divide and enhancing the homeownership experience.” 

Together, Pulse Fibre and untypical are setting a new standard for digital-first housing developments, making seamless connectivity a fundamental feature of modern home life. 

* The first development to benefit from Pulse Fibre is likely to be Great Horkesley in Colchester.  It is not available on current developments. 

 

 

 

Melvyn Gilmour, a Site Manager at Hopkins Homes is set to run the 2025 TCS London Marathon on April 27th 2025, raising funds for a cause close to his heart - the Royal British Legion. With just under two weeks to go, Melvyn has already raised an impressive £2,356 towards his goal.  

Melvyn's journey with Hopkins Homes shows the company's commitment to nurturing talent, particularly from the Armed Forces community.  

Joining the company in 2019 through their Armed Forces programme, Melvyn has progressed from a trainee Assistant Site Manager to managing his own £50 million project, demonstrating how military training can translate into valuable skills in construction management. 

Melvyn explained: "The marathon training has been tough, no doubt about it. But it's nothing compared to what many in our Armed Forces community face daily. The Royal British Legion was there for me when I left the Marines, and now it's my turn to do my bit. Every mile I run is for those who have served. It's not about me - it's about supporting a cause that's essential to so many veterans and their families."  

The Royal British Legion provides crucial support to the Armed Forces community, addressing issues such as homelessness, financial difficulties, and isolation. Melvyn will join 50,000 other runners taking to the streets of London for this prestigious event. 

Duncan Jackson, Regional Managing Director of untypical's East Anglia region, said: "As proud signatories to the Armed Forces Covenant, we fully support Melvyn in this challenge.   We encourage everyone to support this crucial organisation that provides essential assistance to members of our Armed Forces community." 

To support Melvyn's fundraising efforts for the Royal British Legion, donations can be made through his fundraising page: Royal British Legion: TCS London Marathon 2025