Our Approach
At untypical, our core values are deeply embedded across every stage of our business - from land acquisition and planning, through design and construction, to sales and aftercare. These values guide our decisions, shape our relationships, and drive our commitment to quality, sustainability, and supporting communities. By aligning our operations with what we stand for, we create lasting value for all stakeholders - landowners, local authorities, partners, and, most importantly, the people who make our homes their own.
Land
Our approach to land acquisition is strategic, responsible and partnership-driven. We are open to acquiring land at all stages of the planning process - from oven-ready sites with consent to longer-term strategic opportunities. Our flexible approach allows us to tailor our involvement to the unique characteristics of each site.
We work closely with landowners, agents, local authorities, and other stakeholders to unlock potential and maximise land value. Through early engagement, transparent communication, and a shared vision for sustainable development, we ensure that each project delivers meaningful benefits for both the landowner and the wider community. Integrity, care and partnership underpin everything we do.
Our expertise includes negotiating Section 106 agreements and viability assessments, securing collaboration and infrastructure delivery agreements, and shaping development strategies – such as phasing land drawdown, land valuation and land acquisition.
Planning
We recognise that new developments can pose challenges, which is why we engage early and consistently with local communities and stakeholders - to build trust, listen with care and respond with integrity.
We hold regular public exhibitions and consultation events, giving residents the chance to shape proposals and understand the wider benefits of development. This open dialogue not only helps address concerns but also strengthens the trust we build with local people and our partners.
Since building our first homes, we’ve earned a reputation for fairness, quality and efficiency – driven by decades of close collaboration with local authorities, registered providers and community leaders. These relationships are built on transparency, mutual respect, and a shared goal of delivering positive, lasting outcomes.
Design and Innovation
Design, innovation and sustainability lie at the heart of our business, shaping not just the homes we build but the communities we create. We believe in forward-thinking design and placemaking that go beyond aesthetics - prioritising energy efficiency, environmental impact, and social wellbeing.
Our commitment to ESG principles guides our approach to every project: reducing carbon, enhancing biodiversity, supporting inclusion, and acting with transparency and accountability. We see innovation not just as technology, but as a mindset - constantly seeking better, more responsible ways to deliver quality, future-proofed places.
By drawing on the strengths of both our homebuilding brands - Hopkins Homes, known for its traditional craftmanship and Tilia Homes with its flexible, modern approach - we are uniquely positioned to create thriving, future-ready communities.
Build
As an HBF 5-star homebuilder, we are proud to consistently deliver homes that meet the highest levels of quality, craftsmanship, and customer satisfaction. Whether building with timber frame or traditional brick and block methods, our commitment to excellence is embedded throughout every stage of the process - from thoughtful design and material selection to sustainable construction and attentive aftercare.
We’re equally focused on minimising our environmental impact, with waste reduction a key priority across all our build activities. By using more efficient construction methods, improving site management and increasing the reuse and recycling of materials, we’re actively working to reduce waste and build more sustainably. This approach supports our wider ESG goals and contributes to a lower-carbon footprint.
At the same time, we continue to strengthen our operational efficiency – applying greater consistency, measurement and discipline across our sites. The result is not only better performance but homes that are built to last with less waste, less impact and more long-term value for residents and communities alike.
Customer Commitment
We actively listen to our customers, partners, and supply chain, using their feedback to continuously raise standards and improve how we work.
Integrity and care are central to everything we do, and that’s reflected in the lasting relationships we form and the quality of the homes we deliver. From our first conversations to long after our customers move-in, we are committed to a clear, supportive and reassuring experience – one built on transparency, responsiveness and a genuine commitment to doing things right.
By building trust and working in partnership, we’re revitalising underused land, expanding housing choice to meet consumer demand, and creating vibrant, sustainable places where people truly want to live, work, and thrive.
