Sustainability
Social
Customer First
At untypical, our mission to become the UK’s most customer-centric housebuilder guides everything we do. From the locations we choose to the way we design and build our homes – and through every stage of sales and aftercare – we are constantly refining the customer experience. We listen closely to our homeowners and use their feedback to ensure every customer feels supported, informed and valued throughout their journey with us.
Our commitment to exceptional service has resulted in our industry-leading customer satisfaction scores and referral rates, proving that putting customers at the heart of homebuilding creates not just houses, but truly satisfying homes and communities.
We believe that homeownership should be a right, not a privilege, which is why we offer a range of flexible buying schemes to assist people in purchasing a new home. These schemes aim to help individuals take that crucial first step onto the property ladder and also facilitate their move to a new property.
Placemaking
Placemaking lies at the heart of creating vibrant, resilient communities that thrive beyond mere buildings and infrastructure. By prioritising open spaces, green walkways and play areas at the heart of our developments, we design environments that encourage connection, support wellbeing and foster a true sense of belonging.
Our homes are thoughtfully positioned to reflect the unique character of each site – considering topography, sound, privacy, light and key vistas – to create natural rhythm and visual interest across the neighbourhood.
We are proud to align our approach with Building for a Healthy Life, Home England’s design code for healthier, more sustainable places. Its principles – from walkable streets to well-connected green spaces and community-focused layouts – guide us in delivering people-first developments where residents can live well, feel connected and truly thrive.
Communities
We understand that new developments can pose challenges, which is why we engage with local communities and residents from the outset to understand their concerns and, where possible, address them.
We hold regular public exhibitions, inviting residents to view and comment on our proposals, and to give us the chance to share the positives that come from one of our developments.
A dedicated Community Liaison Service provides support during pre-construction and early construction phases where the majority of disruption occurs on site.
We support our customers following move-in with ‘Meet the Neighbour’ events and play park openings to encourage inclusivity and community development. We also provide travel plans for every household promoting the use of public transport and encouraging ‘greener’ ways to travel.
Our People
The investment we make in our people through continuing professional development, sponsored degrees, apprenticeships, and training reflects our holistic approach to sustainability and being a responsible business.
We are advocates of the Real Living Wage and are dedicated to fostering a diverse and inclusive workforce - actively recruiting and promoting employees from a wide range of backgrounds, experiences and perspectives.
Gender diversity is central to our values and strategic priorities. To drive this vision we are focusing on addressing areas of underrepresentation by 1) dismantling perceived barriers 2) delivering education initiatives and 3) fostering an inclusive environment. To support this, we are partnering with at least one school or college per development.
This vision goes hand in hand with addressing the industry’s skills gap, where we have set an ambitious target of doubling the number of employees participating in externally accredited training programmes.
Supply Chain
As responsible developers, we value our supply chain as key business partners. We prioritise long-term partnerships and close collaboration to ensure the smooth running of our operations.
In line with our Modern Slavery Policy, we work with our suppliers and contractors to ensure that they have steps in place to prevent exploitation of their workforce and supply chain. We are committed to innovative practices and are working to embed ESG principles throughout our procurement process.
In 2025, we introduced The Supply Chain Sustainability School to help upskill our partners in crucial sustainability practices, free of charge. This partnership enables us to engage, improve and monitor the sustainability skills and knowledge of our supply chain.
All timber products purchased directly or through our supply chain hold a recognised independent chain of custody certification from either the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification (PEFC).
