About Us
Our Story
At untypical, we’re reimagining what homebuilding can and should be. Our ambition is clear: to become the UK’s most customer-centric homebuilder - delivering homes and communities that people truly want, need and are proud to call their own.
We specialise in building high-quality homes for multi-generational, multi-tenure communities with a firm focus on strong environmental and social credentials. We believe everyone deserves to live in a home within a community that works for them, now and in the future.
untypical unites the strength and legacy of two trusted UK homebuilding brands - Tilia Homes and Hopkins Homes. Together, we offer a wide range of properties, from entry-level to premium homes, all designed to meet diverse lifestyles, life stages and aspirations.
At the heart of untypical is a steadfast commitment to quality, responsible design, and meaningful placemaking. But this is just the beginning. As we look ahead, we’re embedding sustainability and innovation into every aspect of our work – not just because it’s the right thing to do, but because our customers expect and deserve it.
From using greener materials to integrating low-carbon technologies and promoting biodiversity, we are creating homes and communities that are better for people and better for the planet.
Our operations are supported by four regional offices located in Exeter, Solihull, Bedford, and Bury St Edmunds, enabling us to stay closely connected to the communities we serve across the UK.
untypical is about doing things differently, and doing them better, redefining what it means to be a responsible and responsive homebuilder in the UK.
Our Story
Strong Foundations
With over 30-years track record of investing in transformational private equity, operational real estate and infrastructure Terra Firma believes in building better businesses - not only in the way they operate but also in terms of making a genuine positive impact and acting as leaders in their respective industries.
Since 1994, Terra Firma has invested €18 billion in 42 businesses across 25 sectors with an aggregate enterprise value of over €52 billion. Terra Firma was founded by Guy Hands, a pioneer in the private equity sector, who now serves as the firm’s cornerstone investor through the Hands Family Office. Both believe that businesses with strong corporate governance and a positive environmental and social impact are best positioned to generate long-term value.
Terra Firma is a signatory of the UN PRI (Principles of Responsible Investment) and has published a Responsible Investment Policy which outlines its investment approach to Environmental, Social & Governance (“ESG”) issues, such as climate change, diversity, supply chain and corporate governance. The ambition is for all its portfolio companies to become leading sustainable businesses.
